29.08.19 –
Week X – Week X
Feryn Juliesta Sulia (0336407)
Brand Corporate Identity
Projects
INSTRUCTION
PROJECT 1A
For this project, we were required to choose any well-developed brand and do research about it before presenting it in the class. Also, we need to study about brand, branding and brand identity.
PROJECT 1B
The next project required us to collect 20 logos or more from a well-known brand and analyse their graphic element.
PROJECT 2
In this project, we have to develop our own brand of any service or product that we like. Firstly, I went with a brand for bakery shop, but then I changed the product to pretzel. Here some sketches of logo;
Then I brought this sketches to Adobe Illustrator
And here's the final logo, I made two main versions of the logo.
PROJECT 3
FINAL PROJECT
After finalising our brand logo, we need to move to work on the brand guideline book. Also, we need to work on mockups such as stationery; letterhead, envelope, and business card, and mockups relating to our brand product or service. Here are some mockups:
I'm not narcissistic:( Mr. Harris told me to use my own face and name, before was random name and Jennifer Aniston face:)
The same goes for this.
Brand Guideline Book Spread:
Here's final outcome of the brand guideline book, stationaries and merchandises (pocket tissue, journal book and tote bag):
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