CREATIVE BRAND STRATEGY – PROJECT 3

15.04.20 –

Week X – Week X

Feryn Juliesta Sulia (0336407)

Creative Brand Strategy

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INSTRUCTIONS

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PROJECT 3

Final pitch deck of 'chamber':

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FEEDBACK

Ms. Hsin said that since the brand 'chamber' is online-based, I might want to have to show the website interactivity for good measure, and for the design direction, I should just put a report that might help in the reasoning of my design direction instead of having several images. 

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REFLECTION

This module has been very clear and elaborative which personally I appreciate a lot for the way every session was pitched as the lecturer come up with resourceful lectures. I've learned much through the entire process of every project completion. I am so glad to witness my fellow classmates' progress and finally to their complete final outcome because I got to learn things from their perspectives too. 

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FURTHER READING

Event Branding: The 2020 Guide – Brandon Rafalson

Event Branding Guide: Tips for Creating a Strong Event Brand – Jackie Lynch

Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. 

To achieve an event brand, these elements should come together in a cohesive experience across all of the event’s touchpoints, including the onsite look and feel, as well as event marketing elements and the event’s digital presence.

branding tells a story and says a lot about your business. In the past, branding was seen as a novelty, recent studies show just how important cohesive branding is for an organization. Today’s largest group in the workforce, millennials, places a value on branding. 60% of millennials expect a consistent experience from brands whether online, in-store or across other platforms.

A cohesive brand experience pays off. According to Forbes, consistent branding across all channels increases revenue by 23%. Delivering a cohesive brand experience is rewarding for your audience and your business.

In addition to revenue, branding can impact a business in multiple ways. According to Branding Mag, branding is important and strong branding helps an organization:

• Get recognition
• Increase business value
• Generate new customers
• Improve employee pride and satisfaction
• Creates trust within the marketplace
• And strong branding supports marketing and advertising

Foundational elements

Logo. While it can incorporate or pull elements from your organization’s logo, it should be unique. 

Colors, fonts, and graphics. It’s important to establish these brand elements and stick to them across mediums to create consistency and recognition. 

Event theme or tagline. What is your one-line elevator pitch? Now cut that in half, refine it a bit, and you’re creating your event tagline. 

Online brand and digital brand elements

Event website. All of your brand elements will come together on your event website. This is often the first touchpoint for potential attendees, so it’s key to establish your brand on this platform. 

Social media. Leading up to your event, use your social media channels to highlight your event. To do this, you can change background images, header images, and profile photo to reflect your upcoming event.