CREATIVE BRAND STRATEGY – PROJECT 2B
Week 1 – Week X
Feryn Juliesta Sulia (0336407)
Creative Brand Strategy
INSTRUCTIONS
PROJECT 2B
Brand strategy creative brief of 'chamber':
FEEDBACK
Ms. Hsin said that I might want to have another tagline in a hashtag to use and identify the brand in social media. For the brand positioning, I should have had it with the brands that are more associated and comparable to my brand.
Specific feedback: The USP & Big Idea was not included in the presentation slide, however, the Differentiator that highlighting “stay home campaign; engaging talks; border target viewer” does somewhat in line with the brand strength, but consider omitting “low budget & free”, for there will be invisible costs in digital media on building an infrastructure for broadcasting live event. Research & analysis evident shown in the featured activities. Good effort on including Brand Personality, Brand Positioning and Audience Profile.
FURTHER READING
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| Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value |
Simply put, a brand is a relationship between an organization and an audience.
"A brand by the very nature of how we interact with them, is a relationship, or a terrible relationship, or a passionate relationship, or an indifferent relationship. But a brand is a relationship because it's how we, as humans, intuitively relate to products, organizations, and ideas."
Truly great organizations with valuable relationships with their audiences don't outsource their brand development and expect radiant results. Instead brand is about converting your best thinking, astute ideas, and sharp hypotheses into facts.
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