PUBLISHING DESIGN – EXERCISES



27.08.19 –
Week X – Week X
Feryn Juliesta Sulia (0336407)
Publishing Design
Exercises


LECTURES

Lecture 1: Introduction to The Module
27.08.19 (Week 1)

MIB briefing and projects briefing. We were informed to bring knife, pencil, eraser and ruler for next class exercise.

Lecture 2: Formats
3.09.19 (Week 2)



Lecture 2: History of Print
10.09.19 (Week 3)



Lecture 3: The Grid
17.09.19 (Week 4)



INSTRUCTION




EXERCISES

Book Mock-Up (Week 2)

In this exercise, we are required to make a book mockup by the measurement bigger than A5 and smaller than A4. We had to make a few sizes then highlighted the selected one.

Fig 1.0 Highlighted size: 220mm x 180mm
Afterwards we fold 9 A3 paper into half, pile it together and staple it. After that we outline and cut the paper to the desired size.

Fig 1.1 Outcome 
Fig 1.2 Opened Outcome
Finally, I don't really satisfied with the outcome so I cut the width to 160mm.

Fig 1.3 Final Outcome (220mm x 160mm)

Fig 1.4 Opened Final Outcome 
Classical Grid Structure (Week 3)

This week, Mr. Vinod introduced us to the Van de Graaf grid system. We had to fold the A3 paper into two and draw the guide to construct the margin.

Fig 2.1 Van de Graaf manually on A3
Then, we brought this system into InDesign and make the margin with our book size.

Fig 2.2 Van de Graaf system 

Signature Folding System (Week 3)

On the same day, Mr. Vinod demonstrated the signature folding system by folding an A3 paper 3 times, then we had to number each pages.

Fig 2.3 Opened Signature
Next we fold it back, staple it and cut the connected edges.

Fig 2.4 Final Signature
Fig 2.5 Final Signature
Grids (Week 4)

To complete this exercise, we need to borrow two books from library and scanned any 3 spreadsheet from each book. We study the layout by designated the margins.

Fig 3.0 Spreadsheet 1

Fig 3.1 Spreadsheet 2

Fig 3.2 Spreadsheet 3

Fig 3.3 Spreadsheet 4

Fig 3.4 Spreadsheet 5

Fig 3.5 Spreadsheet 6

Type specimen Exercise:
Fig 4.1 Type Combination 1

Fig 4.2 Type Combination 2

Fig 4.3 Type Combination 3

Fig 4.4 Type Combination 4

Fig 4.5 Type Combination 5
Grid system:
Fig 4.6 Van de Graaf system



FEEDBACKS

Week 2
Mr. Vinod said that I need to work on the pull quote and subtext for each chapter.

Week 3
He told me to put some details on the graphic like texture on the clothes and keep at it.

Week 4
Mr. Vinod said don't put too much black as the background.

Week 5
Mr. Vinod said I need to put the visuals in my book size and in order. For the layout, he said that the font size I used for the content is too big.


REFLECTIONS

EXPERIENCES

Week 1
I feel like I'm completely in a new class because this specialisation class is now so quiet with only a few people that always sit far from me in the last semester. On top of that, I was eager for the first project because it sounds so fun until we had to write 3000 words for the content.

Week 2
The exercise this week in fact was fun and new, despite we rarely done this kind of activity in the previous class.

Week 3
I get that manually make the Van de Graaf was rather tough since I had to make it twice as the first one I made wasn't exactly how it should turns out.

Week 4
Deciding which spreadsheet was a long consideration because I found quite a lot spreadsheet I want to analyse.

OBSERVATIONS

Week 1
I see that I am not very good in writing, so the only thing I originally wrote myself is the introduction which is about my childhood. Then the next three chapters, I combine a few version of the same story into one story for my book.

Week 2
I see that everyone seems enjoyed the activity in class.

Week 3
I see that once again I'm not very good with manual things, since everyone got their first try to exactly how it should be, while I had to do it twice.

Week 4
This week, I observe myself quite slow since everyone had decided which spreadsheet to scan while I was still struggling with which book is better and not to mention that both of those books are bigger than A3 that I have to find another smaller books.

FINDINGS

Week 1
I found myself delighted in this new class since it felt so new and fun.

Week 2
I found that everyone must feel less stressed in this semester because we got to choose the specialisation ourselves.

Week 3
I found quite a new things like the classic grid system and signature folding system which for me is interesting and new.

Week 4
I found the way we study the grid and how designer designed the book layout is very fascinating.


FURTHER READINGS


Design Elements – A Graphic Style Manual by Timothy Samara
Chapter 3: Choosing and Using Type

The typographer's essential task is to interpret and communicate the text. It's tone, tempo, logical structure, physical size, all determine the possibilities of its typographic form. The typographer is to the text as the theatrical director to the script, or the musician to the score.

Classifying type helps a designer grasp the subtle differences among styles, organizing them in a general way and further helping to select an appropriate typeface for a particular project; sometimes the historical or cultural context of a particular style will add relevant communication to typographic design. As our typographic tradition becomes increasingly self-referential and incorporates historical formal ideas into modern ones.

Selecting a typeface for its feeling or mood is a tricky endeavor that often comes down to a designer's gut reaction to the rhythm or shapes inherent in a particular style. Some typefaces, for example, feel fast or slow, heavy or light; these qualities can be quickly attributed to the interplay of counter spaces, stroke weights and contrasts, joints, and so on. Many typefaces also conjure associations with cultural motifs because of their common use in advertising and or other pop culture venues for specific kinds of subject matter: gothic blackletters or textura faces, for example, commonly evoke horror or fantasy because they are tied to certain historical time periods and because they have been used widely in posters and advertising for movies and books in this genre. 






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