ADVANCED TYPOGRAPHY - PROJECT 1

07.05.19 – 21.05.19
(Week 6 – Week 8)
Feryn Juliesta Sulia (0336407)
Advanced Typography
Project 1

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LECTURES

Lecture 6: Finding Inspiration – Typeface Design
07.05.19 (Week 6)

Lecture 7: Thinking Before Drawing – Anatomy of Type – Construction of Components
14.05.19 (Week 7)

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INSTRUCTION

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PROJECT 1 (Week 4 – Week 6)

 THE TROUBLEMAKERS MANIFESTO: A DESIGN COLLOQUIUM – TITLE & KEY ARTWORK

For this project we need to create a key artwork for a design colloquium about troublemakers manifesto. My first idea was a prisoner. I simply thought that all prisoner should be a troublemaker thus they are prisoned. But I lost here as I getting away from what does troublemakers truly means in this context.

Fig 1.1 First Attempt

Mr. Vinod then told me an artist as well as a rock band that is a troublemaker. Here I was lost once again as I chose the less suitable figure for this context.

Fig 1.2 Second Attempt

Fig 1.3 Third Attempt

Fig 1.4 Fourth Attempt

Fig 1.5 Final Outcome

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FEEDBACKS

Week 6

Mr. Vinod told me that my refined type is ok already but he and Mr. Shamsul agreed that they prefer the one I did before using type reference. He told me to keep both outcome on my blog. For exercise part 2, he said that there is an interplay but again it is at a basic level. I asked for a suggestion which one should I continue working on and they suggest me to do the first one of my second attempt.

Week 7
Mr. Vinod said that my idea is not very related with troublemaker as prisoner is not troublemaker. He suggested me to look up more ideas and also showed a few suggestion to enlighten the ideas that may come up

Week 8
Mr. Vinod and Mr. Shamsul agreed that my poster looks too political. I'm not there yet to bring up the idea into the design field, also the figure I chose does not very suitable with the Troublemakers Manifesto that we worked with. He told me to look around and see what my classmates have done. After came up with new idea for key artwork, Mr. Vinod said that it is good and I can work with it.

Unfortunately I didn't really explain my idea and as I showed my key artwork trial for the 'Babi ngepet' idea, Mr. Vinod told me not to use pig as no one would ever wanted to be called pig. The typo is fine but I got to replace the image.

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REFLECTIONS

Experiences

Week 6

Type interplay is not as easy as it seems. It never seemed so easy but I never imagined creating an interplay between type and photograph was this hard. 

Week 7

For me class this week is full of thinking, and it was very tiring as the thinking didn't resulted any good. 

Week 8

I was a bit frustrated as I still have to find an idea for this key artwork while the submission is next week.

Observations

Week 6

I see my classmates are very prepared as their exercise part 2 are great.

Week 7

I didn't really observe the class week since I was too busy thinking and finding out an idea for my key artwork. But I guess there's quite a number of students that are also struggling with the idea. 

Week 8

I see that almost everyone is tired. Even the lecturers. Bless us.

Findings

Week 6

I found that being a designer is really about ability. 

Week 7

I found myself after being a design student, rarely used my brain to really think of an idea. 

Week 8

I found that I am very lack.

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FURTHER READINGS

How To Be Creative by Hugh MacLeod
(Week 6)

I think this book is quite motivating for all the creative field people since it is realistically telling us on how to be confident with ourself. It keeps me a bit motivated through this week.
5 points the writer pointed out on how to be creative that hit me;

1. Ignore everybody
This point telling us to be original and confident with our idea.

2. The idea doesn't have to be big. It just has to change the world
Don't try to keeping up with others.

3. Put the hours in
If somebody in your industry is more successful than you, it's probably because he works harder at it than you do.

4. If you accept the pain, it cannot hurt you

You'll learn many incredible, magical, valuable things through creative experiences.

5. Nobody cares. Do it yourself
Making a big deal over your creative shtick is the kiss of death.

Typography Essentials: 100 Design Principles for Working with Type by Ina Saltz
Chapter 2: The Word – A "bad" typeface? (Week 6)

There are many typefaces that are deliberately amorphous or naive or do not follow the niceties of traditional type design. But if a typeface has qualities that make it fit for even one situation, can it be considered a "bad" typeface? Type is a matter of taste; in the ninth century, uncials were descried as ugly; in the eighteenth century, Bodoni was ridiculed.

Design Elements Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design by Kristin Cullen
Chapter 4: Typesetting Factors – Aesthetic Tailoring (Week 7 – Week 8)

Adept typesetting involves studied principles and practice plus keen observation and treatment. Aesthetic tailoring is the final typesetting phase when designing with type for communication. Called micro–typography, it ensures refined type settings.
Here are fundamental etiquette factors that offer simple methods to tailor type; maintain proper typeface proportions; maintain baseline relationships; match combined typefaces optically when set side by side; choose roman or regular brackets, curly brackets, and parentheses; insert ligatures and avoid character collisions; use small caps only if offered in typefaces selected; use hyphens and dashes appropriately; refine punctuation; use correct apostrophes, quotation marks, and primes; balance bullets optically or substitute midpoints; insert one word space between sentences; refine paragraph and line edges; fix rivers, orphans, and widows; control hyphenation; kern between characters; track specific settings; avoid tracking lowercase and paragraphs or continuous text.