Typography - Final Project

November 23, 2018

Typography - Final Project

07.11.18 - 21.11.18
(Week 11 - Week 13)
Feryn Juliesta Sulia (0336407)
Typography
Final Project

Lectures

Lecture 11: -

07.11.18 (Week 11)

No lecture this week due to Deepavali public holiday.

Lecture 12: -

14.11.18 (Week 12)

No lecture this week.

Instructions

Final Project (Week 11 - Week 13)

Social Message Poster

For the final project, Mr. Vinod told us to come up with an idea to typographically posterise a social problem or message that is relevant to our campus community.

At first, I was thinking about posterise the problem I usually faced when I'm visiting the library which is silence, with sentence 'the less men think, the more they talk'. But, then I think that it is too narrowed and not so meaningful. So I decided to posterise depression as it is a common thing to happens these days and more meaningful in my opinion.
My point is to tell that depression might be seamless but it is here and it can happens to anyone.

Fig 1.1 Idea Sketch

Fig 1.1 First digitised attempt

I put 'O' and 'I' with intention it would read vertically, that depression is poisonous, but turns out that no one realise it. Mr. Vinod also told me that no one will see it. He also remind me to typographically expressed 'depression'. He suggest to symbolise depression as teardrop and place it in the cavity of the letters that have cavity in it.

Fig 1.2 Second digitised attempt

On the second attempt, I did what Mr. Vinod suggest me and I also make the 'N' that hidden behind the folded paper looks like it is cut off. I changed the colour because the previous one was commented that it seems dull.

Fig 1.3 Digitalised Final Poster

Fig 1.4 First Animating Attempt

Fig 1.5 Animating Attempt Post Feedback

Feedback

Week 11
Feedback received online:
(mostly about project1)
There are a whole bunch of words here, why is imagination and beer treated differently? Doesn’t seem to make sense.

The distance is rather weird for D? Why so far. The expression is ok.
Much depends on what is on the next page.
Your treatment of the body text and text expression are like separate islands. They are not aligned, balanced well in the page, and the expressions do not interact with the body of text. The first page and the last page are equally separate in style.
If this was an artwork, can you explain the principles underpinning the placements of this shape? Is there balance, is there alignment? Is there rhythm? This is the same for most of the spread (facing pages). Maybe you should research page layouts before attempting.
Do you see how the body text interplay’s with the expressive text. They look like they belong with each other.
Observe the use of space as well.

Interesting

Awkward shape

Year idea is good.

When I showed him my poster idea sketch, Mr. Vinod told me:

Cant read the word depression clearly.

But possible. needs exploration

I tried to fix some part of my story book that Mr. Vinod said still awkward, and he told me that

It’s still awkward because YOU ARE ALIGNING YOUR TEXT TO THE LEFT BUT still using central alignment ? Who does that?!?! And what did I say about NOT aligning large amounts of text using central alignment in my lectures.

Week 12
Feedback received online:
I showed him my digitalised work and he commented that it is
Interesting. On the right track visually. But there is no idea in it. Meaning, where/how depression expressed typographically? The visual impact is on the right track but needs more exploration to fine tuning.
What if you use a tear drop to symbolize depression and place it in the cavity of the letters: D, P, R & O
He told me that no one will see the O and I that I put on the right side so that it is read vertically as poison.

Week 13

Mr. Shamsul commented on my work that it is okay, not bad, and its nice. When I ask Mr. Vinod, he said that my poster colour is too dull, he advised me to add drop shadows under the paper fold I did, and also he told me to express the cut I made in my 'n' with stitches instead of cut. After showing Mr. Vinod my poster animation online, he suggest me to make the teardrop falls down instead of what I already done.

Reflection

Experiences

Week 11
I realise there so many ways to express typography into an artwork through poster as I found so many great poster online. But, to be precise about what wanted to be shown in the poster itself is not as easy in the process of figuring the design of the poster.

Week 12
Coming up with design idea is so hard because none of all sketches I've done satisfied me.

Week 13
I'm start to feel that this project is fun even though it is tiring.

Observations

Week 11
I saw so many great posters out there and I know that all of those coming through a lot of thought because I was struggling with the idea.

Week 12
I saw that my classmates have already coming up with mostly great ideas.

Week 13
Digitalising and animating use to be something that I would worry about, but now I enjoy it.

Findings

Week 11
I found that poster should be catchy and emphasised on its surroundings. Also it should be readable.

Week 12
I knew this already but still I found that coming out with idea is very hard.

Week 13
I found that all of my classmates done a really great job. I am intimidated and also motivated by that.

This book offers a look at the panorama of current print design, scanning a wide range of different projects from China to New York, from the simple postcard to the campaign poster, from the emerging to the established artist. It is neither a lexicon nor an analysis, but provides a snapshot of this fast, multifaceted, and highly present sector of the design industry.

Book Cover

Page that is interesting for me

Page that is interesting for me (2)

Page that is interesting for me (3)

Page that is interesting for me (4)

Just My Type Foreword by Chip Kidd, Simon Garfield

Week 13

Book Cover

Font rankings were determined by sorting and combining lists and opinions from web surveys.

This book started off with showing the 'Periodic Table of Typefaces'.

Periodic Table of Typefaces

Honestly, I don't really like the works that are on this book, but I found that the periodic table of typefaces is very interesting and I also like this pages;

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